FAQ
Q. Is radio right for me?
A. If people who do business with you listen to radio, then radio is an option to explore… and 96% of us listen to radio every week(Radio Advertising Bureau).
Radio can:
- Expand your market reach
- Target your best prospects
- Generate sufficient message frequency
- Reach mobile consumers
- Motivate people to shop
- Establish a relationship with customers
- Break through competitive clutter
- Make a lasting impression
- Maximize advertising investment
If radio were invented today it would be all the marketing rage. Why? Because we live in an on-the-go society, and unlike newspaper or television, radio is with us everywhere; in the car, in the office, and in the house. Radio’s mobility, intrusiveness and target ability makes it a cost-effective marketing platform for nearly any type of business.
Q. How do I get started?
A. Contact me so I can perform a Business Profile analysis for you (you can do this online or meet personally). After answering a series of questions and telling me what you want to accomplish, I can inform you of appropriate advertising programs or provide you with a custom marketing plan and demo commercial.
Q. How much does advertising cost?
A. That depends how much of an impact you want to make and how much competition you have. Though you can purchase an occasional special advertising promotion, our most effective advertisers invest $1000 to $6,000 per month. Finding the budget you’re comfortable with while providing a sufficient return on investment can be developed through a Business Profile analysis.
Q. Who makes my commercial?
A. * We can produce your commercial, or we can suggest an outside production house.
* Production is free for all our advertisers.
* With a custom marketing plan advertisers receive agency quality production from our Creative Services Department, and our sales/event/occasional advertisers receive professional standard production from one of our announcers.
* My goal is to always create top quality advertising that gets results for my clients. How?
o By Listening to the client to find out what their true needs and goals are.
o Spending the time required to develop the right message to serve my client’s needs.
o Crafting creative ads that will make an impression in the mind of the listener.
o Employing the highest quality voice talent and producers to turn words on paper into magic!
* Our company is very aware that better tools make a better product. The Q!/The Zone@91.3 is outfitted with state-of-the-art production facilities that rival most national agencies. We currently have two fully digital production suites that would be as easily suited to mixing an album as producing radio commercials. Is this overkill? We don’t think so. Our clients deserve the best that we can give them, and it shows in our work.
Q. I’m a small business with a small budget - can I still advertise effectively?
A. The bare minimum recommended spending is $1000.00 per month. That would perhaps get you one newspaper ad, but I can strategically pick a day or two, twice a month on one of our radio stations that will help you grow to the next level. Email me and I can pass along customer testimonials who have empolyed this strategy very effectively!